“Coming from the buy side shapes how you see everything. You learn to judge risk and return quickly, ignore noise, and focus on what actually matters to a decision — skills that are still rare in the sell-side world.

For years, I saw good businesses in the $5–20m SME market struggle to reach their potential, not because they lacked quality, but because the decision case wasn’t clear. The signal was lost in the noise.

ExitWise exists to strip things back — clarify risk, surface the real drivers, and create a clean decision environment. That’s where value is created.”

Anthony Edwards
Founder, ExitWise

A man with glasses in a black suit jacket and white shirt sitting at a table outside, holding a glass of coffee, with two other coffee glasses, a large bottle, and empty glasses on the table, at an outdoor cafe with pedestrians in the background.